SKU PROJ-001 · Release 2024 to 2025
At Citeo, a solid product team that had stopped pulling in the same direction. A shared design system, written decisions, user feedback plugged in continuously: 2 days saved per release.
In 2024, the product holds, the team doesn't. Squads bounce feedback around, POs, QA, devs and designers struggle to coordinate, and the same trade-offs get re-argued sprint after sprint. On the user side, procedures are still heavy. Data and AI are there, but nobody uses them to decide.
The Figma files and team rituals were reorganised so feedback is written down and easy to find. Developers joined discovery from the start, and shared components were audited then adapted together. The Digital Factory design system joined Citeo's, and Storybook became the reference.
User interviews were used to understand real usage and prioritise changes. The team picked up the habit of writing things down: every decision is documented, and PMs, devs and QA share the same memory. The roadmap now includes discovery and research phases.
Piano Analytics (quantitative) and Screeb (qualitative) were migrated to feed the roadmap continuously. On the AI side, good practices were shared with product teams, and tools assessed and documented against IT security requirements (Copilot, Notion AI, Figma Make). Automations were also set up in internal tools.
Two days saved per release, feedback loops shortened by a full week, team satisfaction up from 5/10 to 8/10. It was built by many people and over time: the writing culture took several months to become a habit.
Comfortable from discovery to delivery, Matteo turned fuzzy insights into concrete solutions. His curiosity and product vision brought the whole team on board.